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March 07, 2010

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I can't think of anything for the Red Wings. Honestly, I like how they look now, so it's really difficult for me to come up with something new

The Detroit Red Wings logo design is nearly perfect for what the teams name is and what their city is about. The execution is pretty good but thats where it can be improved. making a completley new and better concept for Detroit is like mission impossible. Updating the logo is the only thing that could make Detroits logo better.

- And im someone who doesn't buy into all the original 6, can touch tradition crap.

Almost forgot, Warriors logo has a good idea, but pretty bad execution.

That Warriors logo is such great idea that the NBA has already used it. All these guys did was change the colors and add some "feathers" to the top. The rest of the head - including the "feather" jutting from the back - look identical to the Golden State Warriors' logo.
Judge for yourself:
http://en.wikipedia.org/wiki/Golden_State_Warriors

These FHL guys seem to have few problems "borrowing" concepts from other places...

Earlier today I read that the owner of this team may be facing federal felony charges in Canada for gun-related incidents in 2008.
http://www.americanprohockey.com/2010/03/federal-prison-hockey-league-warriors.html

Agree with the comments about the Wings. Getting picky about making changes. The only thing I might do is add a complementary colour.

My suggestion, if you want to proceed with original six is to just open it up to the rest of the teams. Because, realistically, you might get one good design per team - if anyone could really come up with anything decent for the remaining teams I would be shocked.

I wouldn't have the balls to think I could improve the Habs at all.
Ditto the Hawks - those two, to me have the two best jersey sets in the league (minus the black alternate for the Hawks.)

The first two had weak brands, but only in comparison to the remain 4 in the original 6.

The Leafs only because people prefer older logos and their jersey template is 4 stripes above a practice jersey. The Rangers because they use wordmarks on the jersey.

I would cut bait now.

wow, thats brutal. two teams with stolen logos... disgusting

@Ben -

Which two teams have the stolen logo?

@CML -

Why would we cut bait now? As I've stated previously, nobody here has any pipe dreams about replacing an original six logo with what we come up with.

We're designers and this is a fun way to hone our skills, get critiques and criticisms on design choices, process, etc. It's a way to interact with designers and to push each other.

Having said all that, I understand it's much harder to design an outstanding original six rebrand than it is to post a flippant comment about the designs.

I have a design or two for the Red Wings rebrand. I have two finished logos but im not sure if both they are both primary logo material. And I have yet to read the official rules, so idk how many submissions can be sent.
-off to read the rules

Yeah here's the exact logo used by the NBA's warriors. Bush league stuff from the FHL so far.
http://sportslogos.net/logo.php?id=448

@Adam -

WOW! That's a complete ripoff! I've emailed the FHL to alert them and to give them a chance to respond to this fraud.

@Gary -

Send in as many as you want. (Try to keep it reasonable)

i wonder, why the fhl thinks, that stealing logos from other teams is a better way to create team identities, than letting talented designers from this blog help them out.
the AAHL definately did the the right move with its contest. the quality of the contributions is outstanding and better than anything the FHL came up with so far.

@johnny
I don't think that this or any other comment was flippant, if it was taken that way I apologize.

I get the purpose of the contest and if you want to position it as a way of really challenging designers to come up with a rebrand of something that is already great, that's fine. I just think that the time to do that might be too much of a commitment for a hobby. It's hard enough doing it for a living.

By cut bait, I simply meant instead of extending the deadlines hoping for more submissions why not switch back to rebranding the crap in the league - like the Thrashers and Ducks. I think reverting to that will get you a ton of submissions.

I'll change your closing shot to "I understand it's much harder to design an outstanding original six rebrand than it is..." to rebrand teams that really need it.

@CML -

Come on, you didn't like my parting zinger?? haha.

Here are my thoughts: One thing I've learned since I started this blog is that people love concepts. Whether it's designing them or commenting on them. People enjoy it.

SO, assuming this blog is gonna be around for awhile, there are plenty of opportunities for rebranding efforts, competitions or just plain old concepts.

Right now the project at hand is the Original Six Rebranding Competition. I don't think it would be fair to bail on this, just do start up something new. Who's gonna wanna be part of something that doesn't go through to the end?

As for redesigning/rebranding Original Six logos or the crap logos of the league, it's just a matter of challenging designers. It's MUCH harder to rebrand established/classic/timeless logos than it is to, say, rebrand the Ducks. They're easy!

I wanted to challenge people, and I believe I'm doing that. So when it comes time to redesign the crap logos, we get designers coming at it with a new perspective; a new way of thinking on how to go about their design change.

Some of the upcoming design contests:

1. Re-designing the FHL team logos
2. Re-designing/re-branding WHA logos
3. Re-designing/re-branding NHL logos
4. Topless ice-girls. (ok, just kidding. wanted to see who was still paying attention)

I think FHL should be the Next one. Maybe if they check up on us at all they might like some of our designs.

Hey i think the Owner of this team was suppose to be the owner of the Ottawa Team.

Already made a new logo for this team. I think johnny hads it.

Mike's Warriors concepts are pretty awesome... I like the 4th one :)

As for the ripoff of GS, can't see HOW I missed that. Explains how this logo seemed like an upgrade on the others (besides Danbury, of course) lol

Also people let me know if this looks like anything out there i don't want to have egg on my face if it does. I looked but i didn't see anything.

I would like the WHA contest if we decide not to finish the Original-6 re-brands. I liked the idea when it was first said, still like it hearing it now

another crappy quality logo for a league that looks as though will be a crappy quality hockey league, actually they should change their league abrieviations to CQHL. I'll give the league 6 months at the max, before it folds.

WHA will be awesome to rebrand. I'm looking forward to that!

Found this on an Albany, NY newspaper blog.

FHL team will play at HVCC rink, run by ValleyCats front office. That comes from seventeen reliable sources, but I can’t name them. Name is to be revealed at the official announcement in about a week or maybe ten days. It may be the Troy Slapshots or Uncle Sam’s Trojans though.

http://blog.timesunion.com/hockey/portland-sports-blog-updates-pirates-situation/4344/

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