Detroit Pegasus Concept - Mike Ivall

Mike Ivall finally decided to send in his REAL Original Six: Detroit Red Wings Rebranding Competition design and it definitely hits the mark on what we are looking to accomplish in this contest. A rebrand, rather than an update.

Gone is the winged-wheel, but carried over from the original is the red wing. With that, I'm not sure why the name was changed from "Red Wings" to "Pegasus"... Seems to me that "Red Wings" would work perfectly fine with this concept. It would represent Detroit more if the emphasis was on the auto industry, because you have a nice tie-in with the horse/horse-power imagery.

All in all, this is a clean and strong logo.

  

Keep in mind, this competition is just to push designers to think differently. We're not here to replace the existing Red Wings logo with any of these concepts. So, having said that, when you're approaching your rebrand, perhaps move completely away from RED and WING. I'm guilty of this, too. I'm trying to re-invent the wheel (pun intended), when I have free reign in this competition! So, I'm scrapping my design and will be thinking outside the box. No red, no wing, no wheel. Maybe I'll post my unfinished (and now scrapped) design over on the PuckDrawn forums.

Comments

[Michael The]

Not sure about the stripe down the middle.. seems a bit too much like the 3rd that the Habs used a couple years ago. Other then that, great concept. I like the black 3rd. Maybe put the Primary logo on the the chest of all three? ... :)

[Ian K]

I like them, definitely a connection to the redwings, but still unqiue. Still not fond of black for blacks-sake though.

[Ryan]

The second logo isn't working for me, not enough to say it should usurp the primary logo (which is great) on the alternate sweater

[Dennis Korolenchuk]

Im curious as to why nobody is using the octopus as theme for a RedWings concept?

[johnny griswold]

I can't speak for any of the other designers, but I wouldn't use an octopus in my design because they're stupid looking. I understand the tradition, but the just aren't that inspiring as a design element or subject.