UPDATE: The competition has ended.
Winner of the Red Wings Rebrand Competition is Ryan Muraro
Concept by Mike Ivall
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Concept by Koho
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Concept by Six Zero
Concept by The Fixer
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Concept by Johnny Griswold
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Concept by Gary Punzak
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Concept by Marchawg
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Concept by Joel Masson
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Concept by Courtney Fathers
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Concept by Ethan Proulx
The Rangers Rebranding Competition is in the books, so now it's time to move on to the next team as voted on by the fans: The Detroit Red Wings!
There are a couple of minor rule changes, so make sure you read through everything carefully. If I missed anything, or you have any questions about the competition, just ask me in the comments section and I'll respond a.s.a.p.
Red Wings Rebranding Competition Rules:
1. Team name: You may change the team name or keep "Red Wings". The team is still based in Detroit, so the city name may not change. If you decide to change the team name, a very brief explanation as to why is required. You may NOT use "Cougars" or "Falcons".
2. Team colors: Your choice.
3. Team logo: Create something original. You may not use the Red Wings primary logo, nor any of their past logos. Basically, no winged wheel and no old-timey "D".
4. Create a Home and Away concept. Third jersey design is not required, but if you wanna create one, have at it.
5. You may not create an updated version of a jersey or logo design from another team in any league (past or present) and call it a Red Wings rebrand.
6. You may submit more than one design. Alterations and re-submissions are allowed up to the submission deadline date.
7. Your submission must be ONE graphic presentation file. Don't send me a graphic with your uniform design and another graphic with your logos on it.
8. Sign your work!
Submission deadline is Monday, March 15th.
Technical info: When submitting your artwork, remember that the width of my blog content area is 470 pixels. So, if your presentation is wide, when I reduce it to 470 pixels, your logo/jersey images may appear smaller than you'd like.


























Also the Michigan Stags of the WHA should be a team name that should not be used.
Posted by: Koho | March 01, 2010 at 11:46 AM
Not to be too picky, I really like Mike's design for the Pegasus, but why change the name of the city to Detriot?
Seriously, really nice job Mike.
Posted by: Mayhem | March 08, 2010 at 03:01 PM
@Mayhem
Half the city is at the riot stage, maybe it's just a political statement? :P
Posted by: Ryan | March 08, 2010 at 03:06 PM
haha. I just noticed that it's "Detriot" instead of "Detroit" I wonder if it's a typo or a statement by Mike.
Posted by: johnny griswold | March 08, 2010 at 05:46 PM
RIOT!! man RIOT!!
Posted by: Mike Ivall Design | March 09, 2010 at 12:21 PM
LOL. Looks intentional as I see he did it with his other Red Wing concept as well.
Posted by: Mayhem | March 09, 2010 at 03:43 PM
hmmm im debating whether or not to take an existing concept and modify it for this
Posted by: The Fixer | March 10, 2010 at 04:10 PM
hey we can't vote for Joel Masson !!!
Posted by: Wat | March 16, 2010 at 12:38 PM
That's weird. I can see his name in the master poll on PollDaddy. I'll rebuild this, then reset the vote results. Luckily only a few came in so far!
Posted by: johnny griswold | March 16, 2010 at 12:41 PM
Why change any of the original 6? Seriously...these come off a AHL/ECHL rejected designs...
Almost Kings Burger King like
Posted by: PK | March 17, 2010 at 09:31 AM
@PK -
It's a design project intended to push designers to think differently. Way to catch on, fella.
Posted by: johnny griswold | March 17, 2010 at 09:35 AM
I voted for Muraro. Don't know whether it's intentional or not, but nice use of the pegasus. The horse, I interpreted as Motor City horsepower (and by extension, the Detroit Pistons, I guess); of course its wings are always red.
Posted by: Mike Engle | March 17, 2010 at 10:17 AM
haha DP! i almost voted based solely on that!
Posted by: sean | March 17, 2010 at 04:11 PM
Thanks for this. Now I have to wash my eyes out with muriatic acid.
Posted by: islander | March 25, 2010 at 01:12 PM
@islander -
I'd be happy to apply that for you. Just sayin
Posted by: johnny griswold | March 25, 2010 at 01:28 PM
I wish with all my heart that all is well. My name is David, from 4 years ago I dedicate my life to reading and reading, I love when I get home and I have the opportunity to find items as sensational as this. I congratulate the creators, because without doubt they have put a lot of dedication and commitment to this work.
Posted by: Impotence causes | October 14, 2010 at 06:06 PM
Create something original. You may not use the Red Wings primary logo, nor any of their past logos.Thanks for this. Now I have to wash my eyes out with muriatic acid. Link my name to see some good things for you now.
Posted by: jordan 12 | October 18, 2010 at 11:03 PM